Innovation is a strategic driver for growth at British Telecom. As many other companies in the telecom industry, innovation is necessary to sustain organic growth in a turbulent global environment. In this show, we will spend time with Jean-Marc Frangos how BT is organized to continuously infuse innovation into the company. Have you ever wondered how a telecom company such as BT sources, filters and implement these innovation so that they can add tremendous value to the company? How did CommNexus help BT tap into the innovative companies of San Diego? Listen to this show to learn more on how BT goes about implementing these innovations.
LISTEN: SEGMENT ONE
Innovation has always played an important role at British Telecom. Jean-Marc Frangos heads a global team responsible for identifying innovation in the marketplace. How did innovation become a strategic driver for BT? Listen to this segment to learn how BT arrived to this strategic crossroad.
LISTEN: SEGMENT TWO
What does it take to from a culture of doing incremental innovation to a culture of creating breakthrough innovation? Jean-Marc discusses how his team is focused on finding the breakthrough innovations which is more than just the next new technology.
LISTEN: SEGMENT THREE
Jean-Marc discusses the different sources of innovation, and especially breakthrough innovation. He describes how they always look for the disruption. Once identified, his team is also instrumental in finding a home for these innovation to be nurtured into significant opportunities by the operating divisions.
LISTEN: SEGMENT FOUR
Jean-Marc's team has an important role in identifying innovation in the marketplace and he describes how they go about making their assessment of a true innovation. He also highlights the recent success BT had with participating in the CommNexus MarketLink program. MarketLink is a supreme example how a company such as BT quickly can come in front of tens of qualified companies that can help them in identifying the next innovation.
Click on the link for more info on the CommNexus MarketLink program or email the Producer and we will be happy to guide you through the process.
